Very soon we will have the opportunity to connect and transcend distance – our upcoming World Congress is our chance to see each other “in person” and do what we do best, business among friends. 

“The exchange of knowledge and experiences in a physical setting fosters a level of engagement and collaboration that cannot be replicated online”. This allows for face-to-face interactions, networking opportunities, and the chance to build lasting relationships or strengthen existing ones.

These are some of the opportunities we will all have attending our yearly congress – I am looking forward to seeing so many friends instead of interacting via social media or email correspondence. Nothing beats personal encounters –.

I want to take this opportunity to reach out and ask you to, if you haven’t already, participate in our ongoing initiatives: Skål International World Recipe Book and Skål International Photography contest – both are meant to bring us closer together learning about our clubs and destinations – we look forward to your entries which will be shared with all our membership and industry.

On a final note, have you downloaded the Skål App? I encourage you to do so today! This is a great tool that will keep you updated anytime, anywhere with all the information and news about our great organization – and, if you will not be attending the congress, you will be able to see it online via the App –.

As always, I look forward to your comments and suggestions – hope to see you in Málaga!

Skål!

Annette Cardenas

Senior Vice President